about

Enchantment, creativity, charisma and a hint of magic – Everyone needs a bit of Mojo. And Flint?  Well, flint summons the old fires that flickered at the centre of our first stories. It’s sharp as a knife, and sparks with ideas.

Bring them together, and you get to the core of content marketing. Mojo and Flint: Imaginative, persuasive content aimed at real people. It is the tool you need to cut through the online clutter.

So, why do we have this intense enthusiasm for content marketing? We believe it is improving the internet. Content marketing works in much the same way we make friends and build actual human relationships – by adding value to each other’s lives. That is why it is so effective for businesses.

Why should you trust us with your brand’s content marketing journey?

We are business owners and understand the challenges of weighing up different marketing options. We also understand how important it is to find just the right business partners. This knowledge drives us to live up to the expectations that all businesses share.

We have worked in many companies across different industries and in various corporate settings. So, we get up to speed fast.

We have deep experience stepping into the shoes of customers and creating a brand voice that speaks directly to them.

We are skilled publishers and have been in the game for decades. We are also super-excited to be publishers in the era of instant feedback where content is co-created by real people.

South African businesses face the same challenges as any other business on the planet… but in a unique setting. It requires a special brand of humour to tackle the challenges.

We know content

We’ve consulted on clients’ digital marketing strategies and channels for 10 years.

We’ve managed the PR and communications for (amonst others) Kwesé iflix, a major Pan-African Video on Demand company.

We’ve managed the content strategy for various retailers in Gauteng.

We’ve presented and crafted news content for radio stations (e.g. TuksFm).

We’ve liaised on a product placement project for a big local movie production (Trouvoete, 2015).

We’ve provided content and voice-overs for local and international language courses (Teach Yourself: Complete Courses, McGraw-Hill).

We’ve created the concepts, design and content for numerous industry and company publications.

We’ve planned and published a commercial book for the 2010 Soccer World Cup (15,000 copies).

We’ve established the eBook division for a prominent South African publishing house (LAPA).

We’ve managed video productions (incl. for the Thabo Mbeki Foundation launch, University of Pretoria and TUT).

We’ve run a full-service media and marketing company in Gauteng for over a decade.

We’ve written and compiled scripts for webinars and corporate training videos.

We’ve designed brand identities and brand content across traditional and digital media channels.

We’ve scripted podcasts for clients in the financial and insurance industries.

We also have the right know-how, with degrees in Information Science: Publishing, and Journalism; and qualifications from the SA Writer’s College, London College of Communication, Open Window School of Visual Communication and Shaw Academy (Ireland).