how  we  work

The Seven Steps to Content Bliss

1

You say “Hi”

Tell us how we can reach you and what you have planned for your business.

We scope out your business and create a custom proposal

No strings attached. We see what makes you unique, find out who your clients are, and check what your competitors are doing. Then we craft a content proposal for your business. 

2

2

We scope out your business and create a custom proposal…

No strings attached! We see what makes you unique, find out who your clients are, and check what your competition are doing. Then we craft a content proposal for your business.

3

You absolutely love the proposal and give us the go-ahead

Handshakes (the elbow or digital kind), contracts, and courteous bows.

We work in six-month blocks! Why? Because we want to dig deep into what content can really do for you. We mould rock-solid foundations for your digital voice. And you invest in your business’ online charisma, for years to come.

We dig deep to find out what makes your business tick

We get to know you, listen to your goals and map our journey together. Then we excavate your analytics, feel out your competition and discover keywords. We also weigh in on how well your website and digital efforts are doing. Most importantly, we construct your customer ‘persona’, the person at the end of all this content love. 

4

4

We dig deep to find out what makes your business tick…

We get to know you, listen to your goals and map our journey together. Then we excavate your analytics, feel out your competition and discover keywords. We also weigh in on how well your website and digital efforts are doing. Most importantly, we construct your customer ‘persona’, the person at the end of all this content love.

5

You sip champagne* as we unveil your content  strategy

Your content marketing strategy will tell you exactly where we are taking your business and how it will build a trusted community of customers.

*Or the closest substitute, if you’ve run out and do not have generous neighbours during lockdown.

We start the creative cycle and build your content

Here we craft and tinker to make beautiful content assets that everyone wants to read, watch and share immediately.

Long-form blog articles, videos, infographics, listicles, case studies, eBooks, white papers, checklists, interviews and social media posts are all potent content types – it all depends on your industry and your audience.

6

6

We start the creative cycle and build your content…

This is the long-game. We craft and tinker to make beautiful content assets that everyone wants to read and watch immediately.

7

It’s LAUNCH time!

Watch as a consistent stream of impressive content wows your audience.

Now, you’re on the digital map, setting the scene for long-term trust, brand love, and conversions.

Two ‘digital packages’ will land on your stoep each month: next month’s content, and last month’s report.