Wise marketing professionals around the world stepped back when covid-19 hit. It was completely new territory; but together, by listening to the world and inspiring each other, we committed to the values guiding us through the pandemic.
The next challenge is how to market after the lockdown. We know there will be profound economic downturns across the globe; however, these waters are not uncharted.
There are benefits to the fact that the world has been here before – as recently as 2008. This video was inspired by a deeply insightful, ever-green publication by the Harvard Business Review from this time.
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Fear to growth: The positive mental journey during covid-19
The perfect content mix for your content marketing strategy
AND HERE’S A FEW ARTICLE SUGGESTIONS FOR YOU
Why content marketing will save your business during SA’s downturn
What you will pay for content marketing and how long it will take to work
What small business owners can learn about content marketing from this 2008 recession survivor