What is content marketing? It’s the art of creating a content-ecosystem inhabited by both your audience and your product. Content marketing turns old-school marketing on its head: no more one-way promotion or one-way relationships.
Content marketing looks at your customers and what is happening in their world. What are their lives like? What are their pain-points? What content will help them, fascinate them, save them, or entertain them? Giving them valuable content is how you stay in their lives as an ally and a protector. It is how you forge a trusting, long-term relationship.
Content marketing is how you thrive through tough economies and a crowded digital arena. (And we do mean very crowded. The Internet now has more than one and a half billion websites. Where are you?)
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