In an economic downturn you need to reassert your business’ purpose and work harder to win hearts. This calls for an emphatic brand story and valuable content as your core marketing tools.
We share 11 insights into businesses going remote to embolden South African companies that are on this path right now. The shift will make us more agile and resilient for the future.
This is a well-known story of a small pool company that survived the 2008 recession against all odds. How? By focussing on their customers and on creating value.
The key to marketing successfully during the downturn is understanding how your customers’ realities have changed and communicating with empathy.
The pandemic unceremoniously shoved out of our all our comfort zones. These are the mental stages that take us to a place of compassion, gratitude, and purpose.
We look at those three crucial questions: How much am I going to pay? How long will it take to work? How do I know that my content is working for me?
Content marketing turns old-school on its head: no more one-way promotion or one-way relationships. It creates a content eco-system that lets the right audience discover your value.
These 5 ‘content groups’ will inspire out-of-the box, entertaining content, but also compel us to think deeper about the value our brand can offer to our audience.
As part of our journey with each of our content marketing customers, we need an inside look into what makes their business tick. This is how we discover their brand story…