by Ilse de Vries | May 14, 2020 | Content Marketing
Remote work might have arrived rather abruptly and not really all that welcome, but it’s here to stay. Organizations world-wide are using this opportunity to take the leap and truly embrace the Forth Industrial Revolution, and it’s a key topic in the World Economic...
by Ilse de Vries | May 4, 2020 | Content Marketing
There is this story in content marketing folklore of a small pool company that slung a pebble between the eyes of the crippling 2008 recession. And it didn’t just survive; River Pools became a king in its industry in the aftermath of the war. The pebble? Owner...
by Ilse de Vries | Apr 23, 2020 | Content Marketing
Wise marketing professionals around the world stepped back when covid-19 hit. It was completely new territory; but together, by listening to the world and inspiring each other, we committed to the values guiding us through the pandemic. The next challenge is how to...
by Ilse de Vries | Apr 13, 2020 | Content Marketing
The toilet paper wars were the first sign: we were about to be unceremoniously shoved out of our all our comfort zones: abstract ones as well as, um, physical ones. Then, we started reflecting, we stopped before mindlessly forwarding fearful messages… These are the...
by Ilse de Vries | Mar 31, 2020 | Content Marketing
The things your business really wants to know about content marketing I started writing this with lofty ideas of answering tons of FAQs. All the questions I think businesses would ask. Things like “Why is content marketing so incredibly awesome?” and “Why is content...
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