by Ilse de Vries | Apr 23, 2020 | Content Marketing
Wise marketing professionals around the world stepped back when covid-19 hit. It was completely new territory; but together, by listening to the world and inspiring each other, we committed to the values guiding us through the pandemic. The next challenge is how to...
by Ilse de Vries | Apr 13, 2020 | Content Marketing
The toilet paper wars were the first sign: we were about to be unceremoniously shoved out of our all our comfort zones: abstract ones as well as, um, physical ones. Then, we started reflecting, we stopped before mindlessly forwarding fearful messages… These are the...
by Ilse de Vries | Mar 31, 2020 | Content Marketing
The things your business really wants to know about content marketing I started writing this with lofty ideas of answering tons of FAQs. All the questions I think businesses would ask. Things like “Why is content marketing so incredibly awesome?” and “Why is content...
by Ilse de Vries | Feb 25, 2020 | Content Marketing
What is content marketing? It’s the art of creating a content-ecosystem inhabited by both your audience and your product. Content marketing turns old-school marketing on its head: no more one-way promotion or one-way relationships. Content marketing looks at your...
by Ilse de Vries | Jan 20, 2020 | Content Marketing
What kind of content should you add to your brand’s ‘content mix’? These 5 ‘content groups’ will inspire out-of-the box, entertaining content, but also compel us to think deeper about the value our brand can offer to our audience. Let’s start cooking and see...
by Ilse de Vries | Dec 17, 2019 | Content Marketing
As part of our journey with each of our content marketing customers, we need an inside look into what makes their brand tick and where it wants to go. This is because every content asset has to have a unique voice, and each piece forms part of a holistic content...
Recent Comments